Having the opportunity to work with many small businesses, we always get the question, “What can a website accomplish that the telephone or the yellow pages can’t?” Well, we’re here to breakdown what a website can produce over those old methods of marketing for your small business in Saline Michigan.
First and foremost, you need to comprehend that besides the television, the internet is currently the second largest form of advertising. The internet has developed into the new yellow pages, not to mention that even yellow pages have a website. So how does it help to have a website? Well, there are quite a few advantages to having your business online, even if your small business doesn’t want to expand.
While large amounts of your potential customers look to the internet for their information, the calls to your small business will diminish to an occasional ring. Most customers will search for the answer to their questions on the internet. So why would they call and ask a bunch of questions when they can look at your website. This is a benefit not only to the customer, but to you as the small business owner. It creates positive production. Not having to repeat yourself 100 times in a day to answer the same question can create positive production towards other objectives for the day. You need to ask yourself this question, as a small business owner, will you have time to answer repetitive questions all day on the phone?
Below, we’ve explained some major reasons why having a website can benefit your small business in Saline Michigan and it doesn’t matter how small or large your company may be:
- Get more customers: Websites never sleep or eat, a website has no break! Your website is a 24 hour marketing tool that can benefit production. It’s quick, simple, and doesn’t entail an member of staff to answer phones.
- Let your potential customer(s) know who you are: Your website is mainly used to tell potential customers who you are, and the service your small business provides. Make sure you are giving these potential customers excellent information about your services and about yourself so they can form a better understanding of what you provide.
- Professional look: If you have an eye-catching website, it can help to communicate to potential customers that you are a professional small business. This gives the potential customer more self-assurance in your qualifications.
- Contacting your small business on the go: Answering phones, while direct, can take up a lot of time. Being able to have a “Contact Us” form on your website to let interested customers inquire about your services 24 hours a day. Get descriptive as you want with a “Contact Us” form and you can guarantee that required fields are properly filled before they can submit any desires.
There are many other ways that a website can benefit your small business in Saline Michigan and these are just a few. Take advantage of such benefits today. If you need any help, don’t hesitate to contact us.