It’s not easy at times to begin the intimidating process of beginning a social media profile(s). As a smaller business you have the opportunity to attract new customers from around the world via your social media profile. A social media platform can provide a large number of options that gives you the edge over your competition. However, if you don’t have the right agency or individual doing the job correct, you can have costly mistakes occur that could damage your business.
One of the amazing aspects about social media is that it costs you nothing! This means small businesses can get noticed along side the bigger companies. If you know how to create a successful social media marketing plan your likely to see a triumphant path that brings in significant returns.
What Small Businesses Need To Know- Top Five Helpful Solutions To Social Media
- Try using one social media platform at a time- We’ve seen a lot of newcomers to the social media scene want to start with every single social media platform out there. This is never a good idea, as you want to test each social media platform at a time, this will help you create the best content. You want to start out slow and focus your efforts on one platform. This also helps you get better data that’s not so overwhelming and easier to manage.
- Use third-party social media management tools- It’s helpful to use outside tools that can make using a business profile much easier. Using a tool like Hootsuite can assist in making social media platforms uncomplicated. With a tool like that you can cross-post and allow timed drip feeds that release to pre-defined schedules.
- Create times for posting- Make your content count, don’t just post random information all day, make the content standout with helpful information that future customers will like to read. Look at specifics, such as, when is the best time to post. For instance Hubspot gives a great infographic on this topic. Seeing a good time to post can possibly give you more shares, so don’t ignore times that matter.
- Make use for social media conversation calendar- Do your best to make use of a calendar that gives targeting for each day/week on what topics will be posted on your platform(s). Try to set this for 1-4 months out, this will give you a effortless example of what you need to stay on task with. Most of the topics you decide to use are ideas, so don’t think they need to be discussed, be willing to change material as the time comes to post.
- Outsource your platforms- Using a third party to create and mange your platforms can relieve you of a lot of issues. It can be hard as a business owner to try and manage all the social media platforms you’ve created. Most owners don’t have the time to conduct such ventures. Hand over the work to a company that will assist you the correct way. Social media can be a great way to reach out to new customers, but make sure you have a plan of attack. Don’t just jump in if you need help, just let us know!